About Blue Heron

Blue Heron is a sales training and coaching company that helps founders, business development professionals, and sales professionals find the right strategies that help them connect with their ideal prospects with success and ease.

Better Connections for Better Results

True connection happens through sharing stories and thought-provoking conversations. At the end of the day, we just want to be heard. People remember those who take a genuine interest in who they are talking to. And that’s what this business is about. Finding your magic way of connecting with people in your community to create a bigger impact.

Our Mission

Getting better results through trust-based relationship selling starts with cultivating better connections. With Blue Heron, you don’t have to go it alone.

I love people. I love the stories and conversations that come through when you are connecting with someone. If you develop trust, the business will come. If you can provide a solution to the problem they are looking to solve, great! If you know someone who could help provide a solution, great!

I started Blue Heron Business Partners because I saw a need for relationship-based sales training and wanted to create an environment that empowered business development and sales professionals to build connections in their communities.

Through group training and 1-1 work, my clients find their zone of genius when it comes to this work, are able to systematize it for their style and execute in a way that brings a steady stream of new leads into their funnel, in a way where both parties win. Because here’s the thing, I can’t help you sell something you don’t love or believe in.

Blue Heron Business Partners co-creates success for founders in finding the right strategies that help them connect with their ideal prospects with success and ease. Through relationship-based strategies, and leaning into their Zone of Genius, we create authentic and genuine connections, confidence in marketing yourself, and consistency in cash flow.

Why “Blue Heron?”

Blue herons symbolize self-reliance and self-determination. Blue herons can maneuver through life and co-create their own circumstances. I co-create success with my clients by helping them build the confidence to understand that the service or product they offer provides value to people’s lives.

Who We Work With

My goal is to empower the people doing the leg work to get new business in the door and help develop a process that is unique to them so they can feel successful every day.


I have limited availability to work with key founders who want to set themselves up for success doing only the work they love.


Business development teams struggle without clear goals and consistent effort. We work to align the team with where their strengths lie, so they can build connections and sell through conversations.

Meet Your Strategist

sales training and coaching

Emily Bissen

Owner & Founder

🌟 When it comes to forging meaningful connections, sparking thought-provoking conversations, and orchestrating the joy of making things happen, I’m your go-to guide.


🚀 At Blue Heron Business Partners, I’m on a mission to empower visionary founders to achieve their dreams while doing what they love most. My focus is on crafting bespoke sales and business development strategies that resonate with my clients’ passions. We co-create a roadmap that not only fuels your confidence but also keeps your leads flowing.


🗣️ I wholeheartedly believe that true connections are formed through the art of storytelling and engaging dialogues. At the core of it all, we all yearn to be heard and understood. It’s those who genuinely care about the people they interact with that leave a lasting impression. And that’s precisely what drives our business – helping you uncover your unique magic in connecting with your community, ultimately enabling you to make a more significant impact.


Let’s co-create success, one authentic connection at a time. ✨

“In order to reach your fullest potential, you need to find what works for you now and then. Your success is our success along the way.”

Emily dramatically changed the way I thought about business development after just one session (though I continue to return because her insights are invaluable!). She is warm, compassionate, encouraging, and tough in the best way– helping hold me to a high standard and expect the best in myself. Practically speaking, I leave each of our sessions with very tangible to-do’s that I find so helpful in my tasks for the week. Emily is authentic and smart, full of good ideas about how to help business owners, and listens carefully to what I need as an individual business owner. Highly recommend Emily and her services!

Emily Cherkin

Owner, The Screentime Consultant

Emily has a wealth of practical sales process knowledge and experience to share. She quickly helped me identify and implement enhancements to my sales procedures. Now when someone expresses an interest in what I do, my next steps are crystal clear. Selling now feels more natural because of Emily’s advice and support. She is also extremely responsive and generous with her time. Having Emily in your back pocket is a game-changer!!

Brad Krueger

Owner, Success Beyond Luck

Emily has been a blessing and one of the best investments I’ve made in my business! Emily’s constant positivity and genuine encouragement along with her ability to create tools for me to be successful have been exactly what I need to continue to grow.

Not only was Emily able to pivot on a dime through my continuous procrastination and pessimism, but she was able to help build a tangible toolbox of systems for us to continue our growth with ease. Thank you Emily!

Sometimes it’s hard to see the wins when you look in the mirror but by the end of our time working together, we were miles from where we started. I encourage anyone that needs a jumpstart with their business or networking systems to reach out to Emily.

Justin Stevens

Owner, Chefs For Seniors- PDX

The Trust Equation

The trust equation evaluates the variables that contribute to someone’s ability to trust you. This includes your credibility, reliability, intimacy, and self-orientation.


Can someone trust what you say?


Do you do what you say you will do?


Do people feel safe and secure when sharing with you?


Do you put your focus on others when they speak?

Explore a Partnership with Us

Co-create your own circumstances with the right business development partner in your corner. Schedule a consult to start your path to greater clarity and success.

Ready to Get Started?

You have what it takes to build your business and achieve the success you desire. Let’s work together to figure out how to tap into that potential!